This February, we're spending black history month dedicating 28 days to celebrating and highlighting 28 Black-owned, parent, and female-founded businesses in the baby and maternity industry. ​

And while mom entrepreneurs continue to innovate and parents create products for a more inclusive world, they continue to be disadvantaged among their peers. For example, Crunchbase released numbers showing that Black founders raised $187 million in Q3 2022, a staggering decline from the nearly $1.1 billion they received in Q3 2021 and a sizable drop from the $594 million the cohort raised in Q2.

While these numbers can feel depleting for many, we can still do much to support our brothers and sisters. And one of those includes carefully choosing where we spend our money.

If you're looking for baby clothes, skincare, or toys for your little one, check out these 28 Black-owned businesses to support right now (and always).

Health, Wellness and Community


Doula, educator, and author Erica Chidi is the co-founder and CEO of LOOM, a well-being platform empowering women through sexual and reproductive health education. Loom empowers all families with top-notch information on sexual and reproductive health, including fertility, pregnancy, and parenting. In addition, they offer on-demand virtual classes and support groups.

Meet Mae

Meet Mae is a pregnancy and postpartum support platform tailored to our needs as Black women. Including weekly health tracking, personalized lifestyle and care tips, and access to culturally competent experts.


Founded by Kim Jolasun, a mom of two out of Atlanta, Georgia, Villie's mission is to support moms when they're having a baby. They offer an innovative product suite, redefining how parents share milestones, ask for needed items and build community. Moms can finally receive the support they need while bringing their community together!

Cater to Mom

Marsha is the Founder and CEO of Cater to Mom, who strongly believes every mother needs regular, on-going information; mental, emotional, and spiritual support; proper rest and nourishment, and, most of all, compassionate companionship and encouragement. And it's for those reasons Cater to Mom was born, the first postpartum care subscription box. "Postpartum has no timeline and I am thankful for the opportunity to cater to the needs of moms postpartum and beyond."

Black Doula Project

We will say it every single day, as loud as we can: EVERY Black parent deserves the right to a safe, healthy, and informed pregnancy each step of the way. The Black Doula Project is a not-for-profit organization that operates as a fund to cover the birth and postpartum doula services for Black families in the District of Columbia and Baltimore City. You can donate and support their cause today to help reduce health inequity and close gaps in care for Black parents during pregnancy and birth.

Learning & Play

Brown Toy Box

Through early exposure to STEAM education, cultural representation, and purposeful play, Brown Toy Box will develop toys, games, activities, content, and experiences that center and celebrate Black children in an engaging way that will encourage ALL children to learn from and enjoy.

Harperiman Dolls

Founded by a mom and daughter, this brand's mission is to create dolls that help reinforce how beautiful our children are by providing them with positive affirmations of themselves through dolls they can identify with. Harperiman is focused on promoting positive self-image in children. Bonus: you can have a custom doll made to look just like your little one!

Pretty Please Teethers

The story of Pretty Please Teethers, founded by Kelly, is simple. It started with one mission: to find safe, stylish, natural handmade items for her little one that fit Kelli's modern and minimalist style but was functional. It should have been simple, but surprisingly it was more challenging than expected— until she founded PPT!

Puzzle Huddle

Frustrated with the lack of diverse images shown on commercially-produced puzzles, Matthew Goins created Puzzle Huddle. He began creating unique puzzle designs by printing images from the internet and hand-cutting puzzles at home with scissors. Why Ethnically Diverse Images? "Children perceive and internalize the photos around them. When children play with toys that feature images that look like them, they can be affirmed and engage in imaginative play in a very personal way.

Healthy Roots Dolls

Healthy Roots Dolls is a toy company that creates dolls and storybooks that empower young girls and represent the beauty and diversity of African American culture. Did you know 65% of the world’s population has curly/wavy hair? In 2016, Dove conducted a study and found that only 4 out of 10 girls love their curls. Toys impact how we think, act, and perceive ourselves. Founder Yelitsa Jean-Charles is on a mission to ensure girls see themselves in everyday toys to improve their overall self esteem.

Brave & Kind Bookshop

A thoughtfully curated collection of intentionally diverse + inclusive, artful stories for the humans we want to raise and be in the world. You can shop at their in-store location in Decatur, Georgia, or in their online bookshop!

Feeding Support


Founded by two moms, Griö thoughtfully designed baby bottles that promote early developmental milestones. Griö baby bottles turns each feeding routine into a meaningful cognitive experience. Their systems blend ideas from parents, medical professionals and developmental specialists to re-imagine the “one-size-fits-all” baby bottle and tailor it to you and your baby's changing needs.


Milky Mama was created in 2015 by Krystal Nicole Duhaney, a Registered Nurse, International Board Certified Lactation Consultant, and breastfeeding mommy of two. Today, Milky Mama's product line includes delicious Lactation Cookies, Brownies (which are Krystal’s favorite), Emergency Brownies, Tropical Iced Tea, Lactation LeMOOnade, Lactation Smoothie Mix, and Herbal Supplements.

Clothing & Accessories

Ade & Ayo

Founded by mom Temidayo, she designed and curated a collection of beautifully crafted items that make the African aesthetic practical for the littlest among us while keeping things modern and affordable for parents. “Ade + Ayo” combines the Yoruba (Nigerian language) words for “crown” and “joy,” reflecting the pride and happiness children bring to their parent’s lives.

Miles & Milan

Shennel Fuller is the Founder & CEO of Miles & Milan. Shennel set out to develop a brand that provides key basics and fashion items that are playful, effortless, and current. Miles & Milan is a brand that grows with your child and hopefully removes the fuss in dressing to help you enjoy those precious moments a little more!

Kido Chicago

Owned by a fourth-generation entrepreneur, Kido is a diverse kid's boutique and online e-commerce store in Chicago's South loop, selling sustainable toys, inclusive books, unique clothing, and more. Keewa and Doug are the married creatives behind the award-winning store. Keewa curates the shop and drives the vision, while Doug designs prints for the shirts. We love a power couple!

Stina & Mae

Founded by Mishell Ekunsirinde, a serial entrepreneur and former fashion editor, Stina & Mae offers ultra-soft swaddles, baby blankets, and accessories made from GOTS-certified organic cotton. Plus, the brand partners with organizations that help families in need.

Skin, Body and Hygiene Care

Oui The People

Karen Young, Oui The People's founder, started the company with a stainless steel safety razor to solve her issues and many others, with ingrown hairs and razor burn. With OUI the People came a mission: The reConstitution of Beauty is our commitment to "watch our language." We believe beauty shouldn't come at the expense of our psyche. Rather than pursuing flawlessness, we aim to build efficacious products, designed thoughtfully, that help you feel great in the skin you're already in.


Like many women, Femly Founder & CEO Arion couldn't find a pad that was leak-free and comfortable. Out of her own frustrating experience, she launched Femly. Femly was created to provide overachieving products and education and increase access to help end-period poverty. To date, Femly has changed the lives of over 25,000 people and even stocked restrooms with free period care at locations around the country.


The two founders, inspired by a shared calling to do right by the world, launched a social enterprise called Alaffia. Founded in 2003, Alaffia redefines the natural products industry through its values of beauty, equality and empowerment, fair trade, and safe, efficacious hair, face, and body care. The mean of Alaffia, pronounced a•laf•fi•a \ ah-la-fee-uh \ noun, is a common greeting or valediction originating from central Togo, Benin, and Nigeria. Alaffia means a state of peace, health, and well-being.

Private Packs

The ultimate form of self-care. Discreet, wearable hot and cold packs that instantly soothe private-part pain. Suzanna, the founder, is passionate about making practical solutions that address sexual pain and normalize genital pain, and her goal is to make everyone's healing experience as pleasurable as possible.

Black Girl Sunscreen

In 2016, Shontay Lundy created Black Girl Sunscreen, a 30 SPF lotion formulated for women of color. Made with melanated skin in mind, BGS dries completely clear and protects melanin without the white-cast. What we're loving from BGS? BGS for Kids! It's an everyday SPF 50 moisturizing sunscreen lotion for their tiny face and body. Go on— get outside and play!

Matrescense Skincare

Raquel Nowak is a mama to two girls and the founder of Matrescence — a line of non-toxic, botanical skincare products for all stages of motherhood. “Filling my cup and learning to take

The Honey Pot

Founded by Bea Dixon, CEO of the Honey Pot, she was determined to create a company with a straightforward ingredient list so you never have to question what's going on on your skin or into your body.

Diapering & Bum Care

Tinky Poo

Founded by Nadiyah Spencer, this black and woman-owned diaper brand uses bold prints and inclusive art that showcases Black, Brown and Asian American, and Pacific Islander babies. With its powerful prints, TinkyPoo teaches that diversity and inclusion should be the standard from a very young age. After discovering that the diaper industry lacked visibility when it came to images depicting babies of color, Nadiyah and her partners decided to change the industry, and TinkyPoo was born.


Co-founded by Gabrielle Union and Dwayne Wade, PROUDLY honors the littlest loves by celebrating the beauty of melanated skin. You can buy their bum products without parabens, PEGs, phthalates, sulfates, and without synthetics— just the good nourishing formulas!

Happy shopping, y'all!