This week, the company announced Pregnancy Insights, a new feature for Oura Ring Gen3 and Ring 4 that gives expecting parents trimester tracking, weekly insights, and pregnancy-specific health context based on your biometric data. Translation: your ring will now understand that your resting heart rate is higher, your temperature is fluctuating, and yes—those Braxton Hicks contractions are normal.

And we have thoughts.

Oura’s Pregnancy Insights—Decoded

Here’s what’s rolling out:

  • Trimester Rings & Weekly Insights: Your Oura app updates with trimester-specific visuals and short, stage-specific guidance each week.

  • Pregnancy-Aware Scores: Readiness, Sleep, and Activity scores now adjust for the changes your body goes through when you’re growing a baby.

  • Symptom Tracking: Over 35 new tags—from heartburn to swelling to contractions—let you log what’s happening and see how it aligns with your biometrics.

  • AI-Backed Support: The Oura AI Advisor now tailors recommendations with pregnancy in mind, whether that’s suggesting more rest, a hydration boost, or adjusting activity goals.

It’s sleek, it’s science-backed, and it’s one more sign that the pregnancy space is finally catching the attention of big tech.

Here’s Where Poppylist Comes In

  1. Symptom → Solution:
    Oura tags “heartburn.” Poppylist points you to the best pregnancy pillow, propped-up sleeping positions, and a registry-ready herbal tea that actually works.

  2. Milestone Mapping:
    Oura marks the start of Trimester 3. Poppylist hands you a curated checklist: pack your hospital bag, line up meal deliveries, and add postpartum recovery products to your Poppylist baby registry.

  3. Emotional Context:
    Oura logs data points. Poppylist translates them into lived experience, real parent advice, and gear that actually makes life easier.

  4. Registry Powered by Real Life:
    If Oura shows your energy levels dipping, watch a Poppylist webinar on improving your postpartum deprivation with the right nutrition and sleep support.

Why This Matters

For years, the pregnancy tech conversation has been dominated by ovulation trackers, kick counters, and due date calculators. Oura stepping into pregnancy insights signals something bigger: the industry is finally acknowledging that expecting parents deserve personalized, intelligent tools for the entire journey—not just the first trimester.

And at Poppylist, we’re here for it.

Pregnancy, Wearables, and Your Mental Health

Pregnancy isn’t just about growing Pregnancy isn’t just about growing a baby—it’s about carrying a heavier mental, physical, and emotional load. You’re tracking doctor’s appointments, researching baby gear, managing shifting hormones, and riding the constant wave of “Am I doing this right?” It’s a beautiful time—but it’s also overwhelming. The combination of physical changes, decision fatigue, and information overload can leave you feeling depleted before the day even begins.

That’s where the Oura + Poppylist pairing truly shines.

Oura gives you real-time, objective insights into how your body is handling it all—your sleep, recovery, and stress levels.

Poppylist helps you turn those insights into action — offering personalized product recommendations and support to help you manage each stage of pregnancy and parenting with confidence.

Is your mental health strong enough for receiving all the data?

Garrett Kusmierz, expecting parent and founder of KozeKoze, described herself as a former fitness + data addict who took a break from wearables during her three-year journey of secondary infertility. With encouragement from her midwife, she decided the data could truly support her. 

“I used the Oura Ring during my first and second IVF transfers and found the basal body temperature tracking super interesting and helpful. After finally becoming pregnant, I had the extra brain space to really lean into the Oura Ring and loved tracking sleep and steps.”

Here are three self-check questions you should ask yourself before deciding if you’re ready for a wearable like the Oura Ring during pregnancy:

  1. “When I see numbers or scores about my health, do they motivate me—or make me anxious?”
    → If data spikes your stress, you might need to set boundaries or avoid constant tracking.

  2. “Am I in a mental space to view data as information, not a judgment?”
    → Wearables are only tools—if you’re likely to see a low readiness score as a personal failure, it might not serve you right now.

  3. “Do I have a plan for what I’ll do with the data?”
    → If you don’t have support systems (like a care provider, partner, or Poppylist’s curated resources) to help you act on insights, the numbers may just pile on mental load.

“My midwife has encouraged me to get 10,000 steps daily, so having the Oura Ring is amazing for that,” continues Garrett.

So, do you think you're ready for insights?

Your Next Step

If you’ve got an Oura Ring and you’re expecting, turn on Pregnancy Insights. Then log-in or create your Poppylist registry to turn that data into action—gear, services, and support timed perfectly for your stage of pregnancy.

We’re more than just a baby registry. We help you find the right products and resources — exactly when you need them most. Whether you’re navigating fatigue, rising stress, or changes in your sleep, you can search for the solution in our shop or be sure you add it to your Poppylist baby registry.

Header Image Credit: Sea Level Photography, by Seanna.