About Poppylist

Who We Are

At Poppylist, we aspire to help you be the parent you want to be, starting with the right products for your growing family. Our goal is to help you to build a simpler baby registry, while providing a well-rounded experience that prioritizes you, the parent, as much as the baby. With our values-driven approach and simplification at the forefront, we highlight and curate baby products worthy of taking up space in your new life - whether they’re carriers to hold your baby close, products to better aid in your postpartum recovery, or strollers built for new adventures, you can feel confident knowing you have everything you need, and nothing you don’t.

For product submissions, click here.

Poppylist birth story

Poppylist was created by two parents who didn't want more stuff, but the right stuff. With product recommendations powered by parents and one-stop shopping for gift-givers, Poppylist has simplified the baby registry experience for everyone.

Read more about the Poppylist birth story...

Meet the founders

Founder & CEO

Sarah Hollingsworth

When Sarah isn't chasing her toddler, hiking with her family, or visiting a coffee shop, she's working on the next step for Poppylist's future.

Sarah's picks for her daughter

Skincare: California Baby
because Sarah is a California girl at heart (and who doesn't love organic calendula).

High chair: IKEA
because the affordable price and her husband wanted something easy to clean.

Formula brand: Bobbie
because of the high quality organic ingredients and my baby loves it.

Co-Founder & CTO

Tamiz Ahmed

When Tamiz isn't assuming the role of girl dad, doting husband, or playing basketball, he's making sure that the product is working perfectly.

Tamiz's picks for his daughter

Bottles: Philips Avent
because it's the only bottle his daughter would take.

Baby monitor: Nanit
because who doesn't love looking at their baby sleeping.

Skincare: Honest Company
because his wife said so and it doesn't irritate his daughter's skin.