State of the Baby Registry 2026
Signals for baby brands, drawn from registry behavior across every retailer and a survey of parents.
Get the free reportA preview from this year's registries, and the parents who built them.
$1,800
left unbought on the typical registry after the shower
8–10 weeks
when gifting peaks before the due date
3x
how often friends and family shape product choices, compared with creators
What's inside
- When to be live, and when your window closes
- Why big-ticket items stall, and what gets them bought
- Which categories are under-gifted relative to what parents need
- What parents regret buying, and what they wish they'd added
- How each major category behaves
We see the gap between what parents say matters and what they actually choose. That gap is where the most interesting story lives, and this report tells it.
Sarah Hollingsworth & Tamiz Ahmed
Co-Founders, Poppylist
Get the full report
Five signals for brands, plus a first look at all twelve registry categories.